In a market where female fans have been largely ignored, WEAR by Erin Andrews is stepping up to fill the need for fashion-forward team gear that fits seamlessly into the female fan's everyday wardrobe. From game day to going out with friends it shows comfort and style mixed into one, WEAR is designed to be worn everyWEAR and anyWEAR.​

​WEAR by EA launched in October 2019 with just one league. With the overwhelming response to the brand, it evolved quickly into one of the top new female-licensed apparel lines, expanding to cover more than 170+ teams throughout the partner leagues. With the rise of female sports fans, WEAR will continue to grow as a fashion-forward licensed- apparel line.​